Invincible Tricking is a streetwear brand for the sport of tricking. I founded the company in 2010 and have been responsible for creative direction and company strategy ever since.
In early 2017 I redesigned and developed the brand’s new WordPress website to better cater for its audience and intended goals.
Work included integrating an online store via Woocommerce, working with various third-party plugins, and optimising for speed, efficiency, and mobile use.
All products, copy, direction, design, web development, and brand development is my own.